Introducing our Newest Partner – Senda Athletics!
In the fight for tangible changes in social equality all over the world, it is not only important to have likeminded partners, but vital to the mission’s success. For the third half, enter Senda Athletics, led by Santiago Halty.
Senda, meaning “path” in Spanish, was founded in 2010 in Berkeley, California. They are currently the only US company making Fair Trade sports balls and merchandise. ‘Fair Trade’ is a product qualification that means the workers crafting the products are guaranteed better livelihoods through safe working conditions and fair wages. It also means that products are created without the use of child labor. You can read more on Senda’s story and mission here.
Senda’s Collaboration with the third half:
You sign up for an exclusive the third half adventure. As a part of the package, you’ll purchase these Fair Trade balls as a leave-behind for your local host communities! There’s an immediate impact on both the physical and emotional level, as travelers and hosts alike play and learn about fair trade practices.
We’re proud to choose Senda because of their product quality and fair trade promise. Together, we are building the sector of soccer for positive change.
But it goes beyond that.
According to the Center for Responsible Travel (CREST), the traveler search for fulfillment has led to tremendous growth in both volunteer tourism (“voluntourism”) and traveler philanthropy programs where travelers donate time, money, or goods to support worthy projects in host destinations. 93% of Condé Nast Traveler readers surveyed said that travel companies should be responsible for protecting the environment. The third half goes beyond these concepts, focusing less on the tourism aspects and more on the long-term benefits, relationships, and opportunities for change.
With designs and styles inspired by athletes from around the world, take it from us that Senda’s products are the real deal. Great balls for players, for the workers, and for you!
Senda can also customize soccer balls through a recently launched online customization engine that has been used by the likes of Google and Clif Bar.
To learn more, we recommend you watch Soccer’s Path to Fair Trade, below, for a documentary-style movie depicting the state of the industry and exactly how and why Senda came into existence. Truly eye-opening and inspiring:
Some standout topics from the documentary…
- Santi’s journey from Buenos Aires, Argentina, to California in 2002. In bringing his dream to life, Santi was at times living in a van, but was always able to use soccer as a connector. “Focus on playing the game and meeting people!”
- Designer sportswear factories often have hideously poor conditions. The kinds of factories where soccer balls are made have not historically practiced Fair Trade.
- Senda’s balls are made in Sialkot, Pakistan. Here, they have been making great balls for the last 90 years. Santi said the company “[realized] we had a long way to go, but we’re on the right track.”
- A lot of craftsmanship and pride is put into each and every ball. Through his travels, Santi realized just how difficult the practice is!
In addition, Senda has a social mission to support and provide sports equipment to nonprofit organizations using soccer to improve their communities. In addition to the third half’s international programs, they’ve also partnered with two reputable Bay Area organizations. Senda provides equipment for playing and training on an ongoing basis for:
BORP – Bay Area Outreach and Recreation Program, Berkeley, CA
BORP is an adaptive sports and recreation program that advances the lives of people with physical disabilities through their programs and activities.
Soccer Without Borders – Oakland, CA
Using soccer as a vehicle for positive change, providing under-served youth with a toolkit to overcome obstacles to growth, inclusion, and personal success. This includes empowering refugees and immigrants to play soccer in safe environments.
This is just the beginning.
Senda is on a meaningful mission, supported by soccer-lovers who choose their products when they need quality equipment. These same people are choosing to volunteer and to share their ideas. Everyone has the power to make a difference, and together, we can use the game to change the world.
How you can help.
- Share the Senda story and the importance of Fair Trade products.
- Find organizations using soccer to improve communities and ask how you can help them.
- Share the documentary movie, or host a screening in your community.
travel. play soccer. change the world.